About FreshArtists 

Most school districts are severely under-funded. With more and more funds being funneled to "No Child Left Behind" remediation, arts funding has suffered greatly. As an example, in the past 5 years, only 83 cents per child per year was allocated in the School District of Philadelphia for art-making supplies. This situation reached a crisis in Philadelphia with drastic cuts in academic art programming. We passionately feel that something must be done to save art making in our public schools.

Click through the Keynote presentation below:

Fresh Artists is an innovative concept of student-centric philanthropy. Children create art, donate images, and meet their financial benefactors in highly visible "corporate spaces of success". Fresh Artists is a new model of civic engagement where recipients of corporate generosity, the children, are full and equal partners in the common goal: to save access to art making for all children.

In 2005, we were asked "to bring the voices of the children" into the School District of Philadelphia's new 850,000 square foot Education Center at 440 N Broad by filling it with student artwork. We chose to use large photographic enlargements of the art rather than the small original pieces, given the scale of the building and the scope of the project. Each time a piece student work was installed someone would come up to us and say, "I love that! Can I buy one?" After two years of saying, "no, they're not for sale", we realized that these brilliant reproductions of student art enlarged to a grand scale were highly desirable. Individuals wanted them. Companies wanted them.

We realized that the children themselves could play an active part in fixing the critical shortage of funding for their art education: make their art available to people and corporations who will invest money in inner city schools. Create an innovative, new model of social entrepreneurship, a non-profit organization to design and implement this vision. Thus we founded Fresh Artists, a non profit 501(c)(3) organization, created to help save art making in K-12 public schools.

A core goal of Fresh Artists is the philanthropy of children, to facilitate the direct civic engagement of children by creating a tangible opportunity for them to give to each other.

Fresh Artists also addresses a perennial challenge for all non profits: creating a sustainable funding stream. Although foundation support and special event money is essential to most non profits, best practices in fundraising tell us that the ideal model is to cultivate and engage "Major Donors" who will fall in love with the organization, and, with encouragement, remain in love, growing their support each year. Fresh Artists is shaped around this "Best Practice" by creating the opportunity for donors to engage with the young people they are helping by exhibiting their artwork. The artwork the children provide to donors is meaningful, vibrant and useful as office environments need attractive decoration while connecting directly to the children in the community. Donors may also re-gift the artwork to charities of their choosing, and participate in our multi-year program of "refreshing" their workplace by sending their 1 year old art panels into community partners' facilities co-branded with Fresh Artists.

We are thrilled to present Fresh Artists, a smart, sassy, and strategic solution to empty school art supply shelves and dull, bare business walls!

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